The Alpha Shades / RUGGD Founders Edition

Built for the job site, the water, and everywhere the sun doesn't let up.

Most "lifestyle" sunglasses are made for sitting in the shade. RUGGD is built for the person who doesn’t have that luxury. Whether you’re on-site, on the water, or behind the wheel, these are engineered to kill glare and survive the day.

Performance-First Polarized Tech

Glare-Elimination: Our polarized lenses cut through the harsh reflection from water, metal, and concrete.
Reduced Eye Fatigue: Stay focused longer during 12-hour shifts or long hauls with high-contrast clarity.
Secure Fit: Designed with high-grip arms that stay put when you’re bending, moving, or working.
Impact Resistant: Lightweight, durable frames that won't give up before you do.

The RUGGD "Ironclad" Guarantee

We don't do "fine print" or excuses. If your shades fail, if you lose them, or if the site simply eats them we replace them. How it works: To keep the RUGGD mission sustainable for the long haul, we offer one full replacement per original order. No hassle, no interrogation just a fresh pair sent your way so you can get back to work.

Note: The Alpha Series Disclosure

You are purchasing the Alpha Series (Founders Edition). To test our durability standards before our custom-tooled frames launch, we have partnered with a premium hardware manufacturer (Quisviker) to provide these frames.

The logo on the frame is our partner's, but the warranty is 100% RUGGD. By buying now, you are helping build the future of the brand and securing your "Founders" replacement rate for life.

Specifications

Frame: Impact-Resistant Square Build
Lens: UV400 Polarized (Blue/Black/Mirror options)
Fit: Unisex / High-Activity Secure Fit
Warranty: Lifetime Replacement (Covers Loss & Damage | 1 per order)

Stop overpaying for "designer" shades that you’re afraid to break. Get the eyewear that works as hard as you do.